Compared with the iPhone14 series, the iPhone15 series has added a large number of features worth upgrading. Apple's new iPhone 15 Pro models are equipped with innovative camera hardware that can capture photos with variable focus. On the other hand, the iPhone 15 model is equipped with the "Dynamic Island" function, making it closer to the "Pro" model.
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There were initial rumors that Apple would increase the price of the entire iPhone 15 series. However, compared with last year’s iPhone 14 Pro model, the price of iPhone 15 Pro in the UK has dropped by more than 100 pounds.
The starting price of this year’s iPhone 15 and iPhone 15 Plus is exactly the same as the iPhone 14 and iPhone 14 Plus. In addition, even the iPhone 15 Pro is priced the same as the iPhone 14 Pro, starting at $999. However, the company increased the price of the iPhone 15 Pro Max by $100, starting at $1,199. Notably, the company also increased the storage capacity of the base iPhone 15 Pro Max model to 256GB. This means that the price of the iPhone 15 Pro Max has actually not changed because Apple has completely eliminated the 128GB option.
As for the price in the UK, the iPhone 15 Pro is now priced at £999, while the iPhone 14 Pro was priced at £1,099 last year. In addition, according to last year's pricing, iPhone 15 Pro can now get 256GB of storage capacity.
The price of iPhone 15 Pro Max is the same as iPhone 14 Pro Max, both are 1,199 pounds. The company has also reduced the price of the standard iPhone 15 model by £50, with significant price reductions on high-storage versions as well, with the highest model reduced by more than £100.