The International Data Corporation (IDC) mobile phone quarterly tracking report shows that,In the third quarter of 2023, China's smartphone market shipped approximately 67.05 million units, a year-on-year decrease of 6.3%.Most manufacturers still maintained a conservative and cautious attitude in this quarter, controlling shipments while actively clearing channel inventory to prepare for the centralized launch of new products in the next quarter.
In terms of specific shipment rankings, Honor, OPPO, Apple, vivo, and Xiaomi rank in the top five.
in,After four quarters, Honor once again returned to the number one position in the domestic mobile phone market with a market share of 19.3%. The high-end market above US$600 has seen significant growth in share with 3 new folding products. The thinnest and lightest folding screen mobile phone has gained popularity.
The X50 series has become one of the most popular products in the offline market due to its appearance, battery life, anti-fall and smooth system optimization.
OPPO ranks second in domestic market shipments, with a market share of 16.2%, the new Find N3 Flip series helps OPPO rank first in the vertical folding screen mobile phone market share.
The Reno10 series continues to sell well, stabilizing OPPO's basic market share in the offline price range of US$400 to US$600. Sub-brand OnePlus still maintains triple-digit year-on-year growth, improving its competitiveness in the online market of US$400 to US$600.
Apple’s market share is 16.0%, ranking third.The market response to the new iPhone 15 series is lower than expected. More consumer demand is biased toward iPhone 15 Pro & Max, but it cannot be fully satisfied due to supply issues..
As supply problems improve in the future, Apple's shipments are expected to improve.
Vivo ranked fourth in the domestic market in the third quarter, with a market share of 15.7%. The market performance of the vertical folding product XFlip has steadily improved. However, vivo is in the adjustment stage this quarter and does not release many new products to prepare for the launch of a highly competitive new flagship series in the next quarter.
The performance flagship product 11S of the sub-brand iQOO has been used as a machine for e-sports competitions in the Asian Games, which has enhanced its appeal to e-sports consumers.
Xiaomi still ranks fifth with 13.5% market share,It has maintained quarter-on-quarter growth for three consecutive quarters, and shipments have gradually increased.. The two generations of Redmi Note 12 & 13 products have been favored by the market for their powerful performance, excellent appearance and texture, as well as their consistently attractive prices.
IDC said that with the gradual beginning of a new replacement cycle, the centralized launch of a large number of competitive new products from various brands and the promotion of year-end e-commerce platforms, China's smartphone market shipments are expected to reach an inflection point in the fourth quarter of 2023, achieving the first rebound in nearly 10 quarters.