A few days ago, Xiaohongshu's self-operated store "Welfare Club" suddenly released a letter to users "It's a farewell, but also a beginning."It was announced that "Welfare Club" will stop selling products on October 16th and officially close the store on November 16th.Officials stated that in order to better meet the rapidly growing user needs, Xiaohongshu will concentrate its resources and strength.Serve more buyers, managers, merchants and brands in the development of e-commerce.
It is reported that the Welfare Club was established in December 2014 and has been in operation for nine years. The closure of the "Welfare Club" this time has strong implications for Xiaohongshu to further focus on e-commerce and clarify the direction of future commercialization.
It is worth noting that in early September,Xiaohongshu also announced that it will officially close its e-commerce platform "Little Oasis" on October 31.The official stated that "during the process of business exploration and development, we failed to achieve the expected goal of maximizing everyone's outdoor needs, so we finally decided to shut down." From then on, all Xiaohongshu's self-operated e-commerce platforms will be closed.
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