Tesla's Cybertruck has been a little "anxious" recently. This electric pickup truck, which originally had high hopes, is now facing the embarrassing situation of thousands of units being unsold.In order to clear the inventory as soon as possible, Tesla had to resort to big tricks - deep discounts and lifetime free super charging service, and even included FSD (fully autonomous driving) function. This wave of operations can be said to be quite "hardcore".
At first, Musk confidently claimed that Cybertruck had received more than 1 million orders, but reality gave him a "heavy blow."
As of the beginning of this year, the actual number of orders transacted was less than 50,000, which is far from expected.
There are many reasons for this situation, one of the important factors is the selling price.
The reason is that the price of Cybertruck is much higher than the initially announced price, which has discouraged many consumers who originally intended to buy it.
In order to attract consumers, Tesla has spent a lot of money this time.
In the United States, users who purchase the 2024 Cyberbeast Foundation Series can save US$11,990 (approximately RMB 87,551) on the original price, and also enjoy lifetime free use of the super charging network.
That's not all. Tesla also provides the same discount for the 2024 all-wheel drive standard version of the Cybertruck. This model is now priced at US$89,990 (approximately RMB 657,000). It also includes lifetime free use of the Super Charging network, and some vehicles even come with the FullSelf-Driving (Supervised) function pre-installed.
Canadian users also have similar discounts. The price of Cyberbeast is reduced by US$16,590 (approximately RMB 121,000), and the price of the all-wheel drive Cybertruck is reduced by US$13,790 (approximately RMB 101,000).
However, even with these discounts, Tesla's inventory pressure is still considerable. According to inventory data on Tesla's official website, there are currently nearly 4,500 Cybertrucks available in the U.S. market, including new cars and display vehicles, while in Canada, there are 72 existing cars.
This may mean that Tesla’s promotions will have to continue for some time before the inventory backlog problem can be truly solved.