According to media reports, the US NBC TV station will use the late sports commentator Jim Fagan’s AI-generated voice in NBA games.It is reported that Jim Fagan passed away in 2017. His voice added a lot of style to NBC's NBA coverage from 1990 to 2002.
During this period, he worked on promotional videos for many basketball superstars such asMichael Jordan, Shaquille O'Neal and Hakeem Olajuwonetc., provides a unique narration.
According to reports, NBC plans to use Fagan’s AI voice in selected title sequences, program openings and promotional videos when it rebroadcasts NBA games in October.
In addition, Fagan’s family members also expressed their approval and they also hope to use AI technology to reproduce his voice.
In fact, NBC also used AI dubbing technology during the 2024 Paris Olympics. Viewers can use AI tools to generate personalized event reviews, and the dubbing is completed by the AI-generated voice of sports commentator Al Michaels.