BMW China will start from January 1, 2026.The recommended retail prices of many of its main models have been adjusted, and some models have been reduced by more than 300,000 yuan.Specifically, BMW’s price adjustments are wide-ranging, including flagship and entry-level models, and the reduction is generally more than 10%.
For example, the flagship model i7 M70L dropped by 301,000 yuan, from the original price of 1.899 million yuan to 1.598 million yuan, a drop of 16%.
The highest drop was for the BMW iX1 eDrive25L, with the guide price falling from 299,900 yuan to 228,000 yuan, a drop of 24%.
The fuel version of the X1 has also dropped simultaneously. The guide price of the X1 xDrive25Li has dropped from 349,900 yuan to 288,800 yuan, a drop of 18%; the X1 sDrive25Li has dropped from 316,900 yuan to 258,000 yuan, a drop of 19%.
BMW's executive-level sedan 7 Series, the guide price of the entry-level version 735Li dropped from 919,000 yuan to 808,000 yuan; the leading model 740Li dropped from 1.069 million yuan to 938,000 yuan, a decrease of 12% in both cases.
BMW officially described this price adjustment as a "systemic value upgrade" and emphasized that this is a concrete practice of its "in China, for China" strategy, aiming to enhance brand affinity and market competitiveness by lowering the threshold for car purchase.
For consumers,Now you can buy a BMW M235L for less than 300,000 yuan, or a 2 Series four-door coupe for less than 260,000 yuan.The threshold for realizing the dream of "blue sky and white clouds" has been significantly lowered.
In addition, BMW's large-scale price adjustment will also change the domestic luxury car market structure. Whether Mercedes-Benz and Audi follow up the price adjustment will directly affect the market competitiveness of the top three German luxury brands.
