After closing 102 stores across the country at one time, Xibei ushered in the latest progress. Tianyancha's industrial and commercial information shows that recently, Inner Mongolia Xibei Catering Group Co., Ltd. has undergone industrial and commercial changes, adding Taizhou Xinrongtai Investment Co., Ltd., Hohhot Collective Co-creation Enterprise Management Center (Limited Partnership), Hangzhou Zhouxuan Equity Investment Management Partnership (Limited Partnership), etc. as shareholders.At the same time, the registered capital increased from approximately RMB 89.903 million to approximately RMB 102 million, an increase of approximately 13%.
Inner Mongolia Xibei Catering Group Co., Ltd. was established in October 2017. Its legal representative is Jia Guolong. Its business scope includes catering services, food production, food Internet sales, food sales, catering management, corporate headquarters management, and investment activities with its own funds.
Shareholder information display,The company is jointly held by Beijing Xibei Enterprise Management Co., Ltd., Jia Guolong, Hohhot Life Joy Enterprise Management Center (Limited Partnership) and others.
Previously, People’s Daily commented that,Looking back at the Internet dispute between Luo Yonghao and Jia Guolong and the incidents it caused, all parties have lessons worth learning in terms of maintaining a good public opinion environment for economic development.
As an internet celebrity, Luo Yonghao made so-called "complaints" on social platforms about Xibei's "almost all pre-made dishes and they are so expensive." His subsequent words and deeds contained many inappropriate remarks, which deserve further in-depth analysis. Let’s first look at the response of entrepreneur Jia Guolong as one of the parties involved. On the whole, its response seems tough but is actually indifferent. Not only does it fail to turn the "crisis" faced by the company into an "opportunity", but it puts the company into a more passive situation. This is worth pondering for entrepreneurs in the Internet era.
The online public opinion environment is a mixed bag, with some "black mouths" and trolls, but there are also sincere opinions and suggestions. Some people vent their anger randomly, but there are also many netizens who hope to distinguish right from wrong. Improving Internet media literacy and strengthening Internet thinking are not only necessary for leading cadres, but also for entrepreneurs. Only in this way can a positive cycle of public opinion and the economy be formed.
In the Xibei store closure incident, it seems that prepared dishes are the tipping point, but corporate insincerity is the core of the problem. Jia Guolong has repeatedly said that he "doesn't understand public relations", which is obviously the wrong direction for looking for problems. As the saying goes, sincerity is a must-win. For enterprises, honesty is the best public relations in the face of crisis.
If you speak out and respond indiscriminately, you will inevitably face a loss of authority and incompetence - you can let people who know the answer answer the question - but no matter how you respond or how you publicize it, you must be honest with consumers. In other words, you don’t have to understand public relations, but you must understand consumers. If you conceal something or quibble with consumers, consumers will vote with their feet.
Prepared dishes are not a scourge. Promoting the standardization, standardization and transparency of the prepared vegetable industry will help more than 1.4 billion people eat meat, poultry, eggs, milk, fruits and vegetables that are safer and of better quality. The country has strengthened food safety supervision of prepared dishes and promoted high-quality development of the industry, which will help ensure supply efficiency, hygienic standards, stable taste, and reduce catering consumer prices. It will maintain "safety on the tip of the tongue" while improving the consumer experience. This is a good thing.
Not only do catering companies not need to talk about pre-made dishes changing color, they should also label them generously and promote them openly. What really needs to be solved is information transparency, unified standards, fair prices, and adequate execution..
In response to this, Xibei official forwarded a response saying: "Xibeijia Guolong must reflect, learn and improve. "