Tesla is finally showing signs of stabilizing after two consecutive years of declining sales in the European market. Published data shows that the company’s share in three major markets increased significantly in February this year, which is seen as a positive signal for the recovery in demand for electric vehicles in Europe.
In France, although sales of most competitors were lower than last year, Tesla's new car registrations (usually used as a reference indicator of sales) increased by 55% year-on-year. Model Y continued to rank among the top ten best-selling models, accounting for about 82% of its French sales, and Model 3 accounted for 18%. This brings Tesla’s share of the French pure electric vehicle market to 11.5%, much higher than the average level in the past three months (about 1.0%).
Norway is the country with the highest electric vehicle penetration rate in the world (pure electric vehicles accounted for 98% of new car registrations in February). Tesla's performance is also impressive: registrations increased by 32% year-on-year to 1,210 vehicles, regaining the country's best-selling brand, and Model Y has become the most popular model (accounting for 89%). Tesla's share of the Norwegian pure electric vehicle market is approximately 17.0%, showing its resilience in the Nordic traditionally strong region.
In Spain, Tesla’s new car registrations surged 73.7% year-on-year in February to 1,595 vehicles. In the first two months of 2026, Tesla's sales in Spain increased by 72.9% year-on-year.
Tesla's strong rebound in several major European markets shows that consumer demand for Tesla products has not completely subsided.
Analysts pointed out that the increase in sales in France, Norway and Spain may mark the beginning of Tesla's European business bottoming out. The overall European electric vehicle market will grow strongly in 2025, but Tesla was once under pressure due to its brand image, intensifying competition and the reduction of subsidies. The recent optimization of the Model series, expectations of potential new models, and the gradual advancement of FSD technology in Europe may become key driving forces for subsequent recovery.
Related articles:
Tesla’s January sales in Europe were less than half of BYD’s