Pictures shared by several Weibo influencers show that Weibo has issued notices to them to fill in their real-name information at the front desk of their “self-media” accounts. It stated that according to relevant policy requirements,Now "self-media" accounts with more than 500,000 fans on all platforms across the Internet need to fill in their real-name information, which will be displayed on the profile page.If the filling is not completed before the end of this month, the account's public domain traffic, advertising sharing, and rewards will be restricted, but the use of the account's basic functions will not be affected.
Weibo previously issued a notice stating that the site will soon guide "self-media" accounts with more than 1 million fans in professional fields such as social current affairs, military, finance, law, and medicine to fill in real-name information to further standardize the operation and management of "self-media" accounts.
In the future, it will be gradually expanded to "self-media" accounts with more than 500,000 fans in relevant fields, and real-name display will be carried out at the front desk with the user's consent.
As for ordinary users and accounts in fields that focus on sharing personal daily life, they are not affected by the real-name display at the front desk.
In addition, in addition to Weibo,Many platforms such as Douyin, Kuaishou, WeChat, and Bilibili also disclosed the details of "real name at the front desk" for external display in October this year.
Moreover, such platforms have also stated that if they do not agree to the real name, subsequent account traffic, income, etc. will be subject to certain restrictions.