According to Tech Planet news, ByteDance’s Dianchedi adopts the form of authorized store cooperation offline.Launched offline car maintenance business "Knowing Car Maintenance", and opened a store in Chongqing in cooperation with local stores. It is reported that Byte’s automotive aftermarket business is mainly carried out on Dianchedi and Douyin.Dongchedi's business in the automotive after-sales field mainly includes automotive after-market e-commerce, second-hand car trading, etc., and at the same time, Dongchedi also operates Douyin, an automotive aftermarket e-commerce company.
The so-called automobile aftermarket refers to the various services surrounding the use of the car after the car is sold. It covers all services that consumers need after buying a car, including maintenance, repairs, second-hand cars, etc.
It is worth mentioning that before ByteDance entered the game, major Internet companies such as JD.com and Alibaba had already launched offline car maintenance services.
In August last year, JD Auto announced the integration of JD Auto’s supply chain capabilities, JD Auto Club service stores and third-party service networks, launching the three swords in one"Jingdong car maintenance"Brand, as of September this year, JD.com has opened more than 1,400 stores in 29 provinces and 163 cities across the country.
Tmall car maintenanceIt even opened its first direct-operated store as early as December 2019. Its business scope covers the online sales of engine oil, tires and other spare parts, and automotive supplies. It also includes online and offline integrated installation services, as well as chain car maintenance stores to provide car owners with one-stop car maintenance services.
The entry of ByteDance means that competition in the current automotive aftermarket will intensify, and the competition for the trillion-dollar market has entered the second half.