Sharma, the new CEO of Xbox, unveiled the new startup animation and sound effects of the Xbox Series The new Xbox logo was originally announced last month, and it seems that Sharma is very eager to promote changes in Xbox. It is understood that Microsoft has also used this new design in some promotional materials for its next-generation console Project Helix.
Since Sharma took over as Xbox CEO at the end of February, he has quickly launched a series of changes to Xbox. The rebrand is just the latest step in its rapid transformation. Over the past few months, she's approved long-requested features for existing console owners, doubled down on Microsoft's commitment to the next generation of Xbox consoles, dropped the division's previous Microsoft Gaming name (along with its unpopular "This is Xbox" marketing campaign), and lowered the price of Xbox Game Pass Ultimate.
Just yesterday, Sharma announced leadership changes within Xbox that Microsoft hopes will reinvigorate its game console brand. Although most of these personnel come from the artificial intelligence department that Sharma previously led.
