On June 9, Apple held its annual Worldwide Developers Conference (WWDC) in the early hours of Tuesday morning, previewed system updates including iOS 27, and released the much-anticipated new AI system and upgraded Siri. The following is a summary of foreign media’s comments on this WWDC:


Cook hosts WWDC

Bloomberg: WWDC tests Apple’s AI credibility, investors react mediocrely

Bloomberg believes that the new features announced by Apple at Monday’s WWDC keynote are a key turning point for the company. After launching the Apple Intelligence platform two years ago, the company has struggled to roll out many of its most ambitious features on time. The launch of some features has been delayed repeatedly, while other features are not competitive enough when compared with products from competitors OpenAI, Google and Anthropic.

"WWDC 2026 is a test of Apple's AI credibility," IDC analyst Francisco Geronimo said in a report. “Apple doesn’t need to win the AI ​​war by having the biggest models or the loudest demos. It needs to make AI trustworthy, useful and invisible across its entire ecosystem.”

However, Apple still needs to dispel investor doubts about its AI strategy. The company's shares fell during Monday's keynote, closing down 1.9%.

BBC: Apple welcomes major upgrade to Siri, Cook bows out

Apple has announced a major upgrade to its digital assistant, launching Siri AI. The company promises that this will provide users with a better AI experience.

Ben Wood, principal analyst at industry analysis firm FDM CCS Insight, said: "Apple must address its shortcomings in the field of AI, and WWDC provides some answers. Now, Apple must prove that its privacy-led, ecosystem-first approach can translate into a truly better daily experience, not just on par with its competitors."

At the same time, this is also the last time Tim Cook will host WWDC as Apple CEO. After 15 years at the helm of Apple, he will step down in September.

Wall Street Journal: Apple updates AI, no breakthrough points

Apple showed off a new AI version of its Siri chatbot on Monday. This technology, developed in cooperation with Google, has high hopes from Apple, hoping to use it to promote its comeback in the field of artificial intelligence.

Although the update is highly anticipated, Apple has not released any shocking or unexpected features, which may indicate that the company is more willing to let users experience Siri's major upgrades and its impact. Apple shares closed down nearly 2% on Monday.

Financial Times: Apple finally upgrades long-delayed Siri

Apple released a much-anticipated upgrade to its Siri artificial intelligence on Monday, emphasizing that its firm commitment to user privacy and data security will become an important differentiator between it and its competitors.

Ahead of Monday's keynote, Bank of America analyst Wamsi Mohan wrote that while an AI version of Siri wouldn't "resolve whether Apple isThe AI ​​debate lagging behind due to lack of autonomous cutting-edge models”, but it’s still an important sign that Apple is building an intelligent AI platform that will differentiate itself from competitors’ products.

Nikkei Asia: Apple AI still needs to wait for China’s approval

Apple announced updated AI features at its annual developer conference on Monday, which were developed in close collaboration with Google. However, it is worth noting that Apple Intelligence is still not online in the Chinese market.

Craig Federighi, Apple's senior vice president of software engineering, said: "Siri AI and other new Apple Intelligence features will not be available in China, and we are advancing the relevant regulatory approval process."

He added that Apple is also seeking regulatory approval for the launch of new Siri AI features in the EU.

Reuters: Apple bets on belated Siri upgrade to close AI gap

Apple on Monday rolled out a long-awaited major upgrade to Siri, betting that the enhanced voice assistant can help it close the gap with tech giants and emerging AI startups in the crucial race for artificial intelligence.

However, analysts' initial reaction to Apple's updates has been cautious. MoffettNathanson analyst Craig Moffett said the updates weren't "earth-shattering," but should make Siri "a reliable chatbot and maybe even a reliable agent."