Recently on the JD.com platform,The page price of Gigabyte RTX 5060 8G Falcon OC on July 23 still showed about 2,700 yuan. On July 26, it was directly marked to 3,259 yuan, an increase of more than 500 yuan in three days.Looking back at the transmission path of this round of price increases, it is very rare that the pace is very fast. In early July, news of a price increase for GDDR6/GDDR7 video memory first came from the upstream. Around July 23, Nvidia notified AIC manufacturers to increase the shipping price of GPU core plus video memory kits. Only a few days later, terminal retail quotations responded.
During the same period, the second-hand market also experienced significant changes:The price of RTX 5060 Ti 8G on Xianyu has jumped from about 2,500 yuan to about 3,200 yuan, while the RTX 5060 8G is still at about 2,500 yuan (the above are the prices observed by users on the day, and do not represent the average price of the entire market), which is a big price difference with JD.com’s new products.
However, this lag usually does not last long. Once the price of new products reaches a high level, it is only a matter of time before the second-hand listing price increases. The current price of RTX 5060 8G is likely to be the last relatively low price in the short term.
Of course, "relatively low price" does not mean cheap. The second-hand market price of a mid-range graphics card is gradually approaching or even exceeding the original guidance price, which itself shows that the market has deviated from the normal track.
From the perspective of the entire market, the core reason for the price increase of the 5060 dessert-level graphics card is still the AI industry. DRAM manufacturers are allocating more and more production capacity to high-bandwidth HBM, and the supply of consumer-grade video memory continues to be squeezed. This is not just a problem for NVIDIA, but a structural contradiction in the entire memory chip supply chain.
In other words, this round of price increases is not a fluctuation caused by short-term supply and demand mismatch, so it is difficult to expect it to fall back quickly.
For players who have plans to install their devices, there are currently two paths. If you must use a card in the near future, you should either buy it as soon as possible before the second-hand RTX 5060 8G has followed the price increase, or switch to the previous generation product whose price is still stable. Models such as RTX 4060 are still sufficient for mainstream games from 1080p to 2K.
If you have a card in hand and simply want to upgrade, there is no need to follow the high price now. The correction cycle of video memory prices is usually calculated on a quarterly basis. Entering the market at this time is likely to be right at the price peak in the next six months. It is not too late to make plans after this wave of cost transmission is completely realized.