American beauty brand Glamlite recently announced a cross-border cooperation with Pepsi to launch two body care products inspired by Pepsi's classic flavors. This is the brand’s second creative attempt to get involved in the food and beverage field after co-branding with multiple horror movie IPs. This joint series is currently on sale in limited quantities, with a single model priced at US$12 (approximately RMB 87).
This joint series includes a total of two products:
Pepsi x Glamlite Wild Cherry Body Wash:Inspired by Pepsi Wild Cherry flavor, officials claim that it can leave a refreshing cherry cola aroma after use.
Pepsi x Glamlite Vanilla Slushie Body Scrub:Inspired by Pepsi Vanilla Coke, it cleanses while delivering a sweet vanilla scent.
Both products contain common skin care active ingredients such as niacinamide, AHA complex acid, and shea butter, taking into account both aroma experience and basic skin care functions.
Glamlite stated on its official social media that the development of the body care product line was a "dream journey five years in the making." The brand revealed that in order to accurately restore Pepsi's iconic taste memory, the R&D team tested more than 300 samples and more than 3,000 flavor combinations before finally settling on "Wild Cherry" and "Vanilla", the two scent schemes that best represent Pepsi's flavor characteristics.
Glamlite emphasizes that they refuse to compromise with "just beautiful packaging and mediocre content" and hope to make consumers' shower time more ritualistic due to the unique smell.