It is understood that Huawei is focusing on expanding its smartphone business in the global market, and the company's current target customer is South Korea.Foreign media believe that it looks like the technology giant may face difficulties in the region. It is conceivable that Apple and Samsung will be Huawei's strong enemies in the Korean market.
Data shows that Korean smartphone users still choose Samsung and Apple as their favorite brands. Both technology companies have a strong position in the market and continue to offer innovative products.
At the same time, Huawei has not had much voice in the Korean market over the past few years due to U.S. sanctions. Foreign media said that the strict ban took away Google mobile services, 5G chips, etc. from the Chinese technology giant.
"These factors led to Huawei being squeezed out of the smartphone market in 2020. On the other hand, Samsung phones have been providing all these services for a long time, which has shifted the benefits to the Korean company."
TechInsights analyst Abhilash Kumar said: "Huawei, a Shenzhen-based company, has been providing various products and services to Korean customers for two decades, but has effectively withdrawn from the country's smartphone market in the past few years due to its inability to purchase 5G chipsets. The Korean smartphone market is dominated by 5G, and the 5G penetration rate will exceed 95% in 2023, so there is little point for consumers to buy 4G mobile phones."
Although Huawei has made a landmark comeback in the smartphone market with its Mate60 series models.However, the analyst said it will still be difficult for the Chinese company to gain a foothold in South Korea because Samsung and Apple will not give much space to other technology players.
However, foreign media pointed out that Huawei continues to make efforts in this regard using its cloud computing business. The CEO of Huawei Korea said that the company developed cloud equipment in South Korea last year to provide better facilities for enterprises. It may take some time for Huawei to expand its smartphone business in South Korea, but it has already started working hard to win customers and will soon achieve some fruitful results.