The $3,499 Apple Vision Pro went on pre-sale last week, with three storage versions to choose from. One analyst estimates that the AR headset has sold a staggering 180,000 units, but that doesn't necessarily mean the same momentum will continue into this year, as several factors will determine the device's success or failure.
Analysts believe that it should not be difficult to reach 500,000 units in 2024, although demand for Apple Vision Pro will gradually decrease after the initial sales.
Tianfeng International Securities analyst Ming-Chi Kuo estimates that pre-orders for Apple's Vision Pro have reached 160,000 to 180,000 units, far exceeding expectations. This is a very astonishing number because he has previously said that the company's first batch of pre-orders will be between 60,000 and 80,000 units. Shipping times for all models of mixed reality headsets are between five and seven weeks, meaning you won't be able to receive them on February 2.
Still, early success doesn't guarantee Apple's Vision Pro will continue to sell well throughout the year, as Ming-Chi Kuo pointed out some worrying issues. The analyst compared the latest offering to the popularity of popular iPhone models, which also sell out immediately upon pre-order, with shipping times increasing to weeks in just a few hours. However, unlike the Apple Vision Pro, iPhone shipping times have continued to increase steadily between 24 and 48 hours after pre-order, indicating that demand remains strong.
Ming-Chi Kuo believes that it should not be difficult for Apple Vision Pro sales to reach 500,000 units, but one factor contributing to this figure is that the analyst had previously predicted that this product would be shipped outside the United States before the opening of WWDC2024. However, it is important to note that demand may taper off after the initial sales period, so attention must be paid to how consumers perceive the product and demand it.
Apple's Vision Pro's high price of $3,499 may deter consumers from buying it, so the company is rumored to be developing a lower-priced model that could launch in 2025 but with some compromises, such as lowering the display and using an iPhone SoC instead of a Mac SoC.