B[More than a thousand theaters broadcast live sports events] On October 18, the State Film Administration and the General Administration of Sports jointly issued the "Notice on Launching the "Follow the Movies to Sports" Action to Promote the Two-way Empowerment of Movies and Sports." Since this year, more than a thousand theaters across the country have tried to introduce live sports events, covering football, tennis, basketball, e-sports, snooker, etc. Among them, during the 2026 US-Canada-Mexico World Cup, more than 60 events were broadcast in 31 provinces, 266 cities, and more than 1,400 theaters across the country, with a total of more than 28,000 scheduled movies, and non-prime hours in the early morning were also activated. (CCTV Finance) B[Two departments: Support sports in cinemas and explore suitable sports events in qualified cinemas] On October 17, the State Film Administration and the General Administration of Sports issued the "Notice on Launching the "Follow the Movies to Sports" Action to Promote the Two-way Empowerment of Movies and Sports." It is mentioned among them to promote the organic linkage between film consumption and sports consumption. Support cinemas, stadiums, sports event organizers, Internet platform companies, commercial banks, payment and settlement institutions, etc. to jointly carry out "movie + sports" consumption promotion activities, set up special columns for activities, launch preferential packages for movie watching and fitness, linkage with ticket stubs for movie watching events, two-way points exchange rewards, and discounts on consumption, and other consumption promotion preferential measures to achieve consumption linkage. Encourage the creation of special outdoor sports routes such as hiking, cycling, and self-driving combined with movie scenes. Support co-branded cooperation in movies and sports derivative products. Support the creation of movie and sports markets and integrate sports and movie elements in both directions. Encourage the establishment of sports-themed theaters in movie theaters to create a "second scene" for watching games, and use the free time in movie theaters to carry out live broadcasts of major sports events. Support the linkage and mutual benefit between movie-watching consumption and sports lottery purchases, support the establishment of sports lottery sales points in movie theaters, and enrich entertainment experience, brand promotion, and public welfare display functions. Encourage the use of virtual reality film technology to provide immersive sports experience. Support the introduction of sports into cinemas and explore the development of suitable sports events in qualified cinemas. A[The film, television and media sectors continue to rise, and nearly ten stocks such as Guomai Culture have hit their daily limits] On October 12, the film, television and media sectors continued to rise during the session, with Guomai Culture reaching its daily limit of 20cm, and Jishi Media covering its daily limit and going out for two consecutive days. Previously, Bona Pictures, Decai Shares, Ciwen Media, Xinhua Wenxuan and other stocks hit their daily limit, and Huanrui Century, Palm Reading Technology, Huace Film and Television, Inner Mongolia Xinhua and other stocks were among the top gainers. A[The film and television and media sectors expanded their gains, and more than a dozen stocks including Chinese Online hit their daily limits] On October 9, the film and television and media sectors expanded their intraday gains, with Chinese Online hitting their daily limit of 20cm. Previously, Shanghai Film, Longbian Media, Jishi Media, New Classics, Palm Reading Technology and other stocks hit their daily limits. Liujin Technology, New Media Shares, and Mango Super Media all rose by more than 10%. B[The box office of National Day movies in 2026 is 1.165 billion yuan Domestic films account for 78.7%] October 8th, according to statistics from the National Film Administration, the box office of National Day movies in 2026 was 1.165 billion yuan, with the daily box office exceeding 100 million yuan for 7 consecutive days, and the number of moviegoers was 3,199. 590,000; the number of screenings was 3.29 million, a year-on-year increase of 2.21%; the average ticket price was 36.41 yuan, a decrease of 0.28 yuan from the same period last year, a year-on-year decrease of 0.77%; domestic films accounted for 78.7% of the box office. The top five box office films during the period are: "Trace of the Detective" with 423 million yuan, "What Do You Mean Couple" with 244 million yuan, "Resident Evil: Outbreak Night" with 174 million yuan, "Welcome to Dragon's Restaurant" with 55 million yuan, and "Peppa Pig - Perfect Vacation" with 54 million yuan. As of October 7, the total movie box office for the year has reached 30.746 billion yuan, with 784 million moviegoers. B[Office of the State Council: Cultivate a group of event operators with strong market competitiveness and high degree of professionalism to maintain the order of event communication copyright] On September 30, the General Office of the State Council issued the "Opinions on Developing Sports Events to Stimulate Consumption Vitality." It pointed out that the business entities should be strengthened. Cultivate a group of event operating entities with strong market competitiveness and high degree of professionalism, and support enterprises in cultural media, fitness and leisure, equipment manufacturing, technological innovation and other fields to participate in the organization and operation of event activities. Maintain the order of event communication copyright, encourage event copyright holders to deepen cooperation with mainstream media, commercial platforms, etc., and obtain legitimate income through event broadcast rights, sponsorship and investment rights, etc. Places that have the conditions to do so can study and formulate incentive policies such as event diversion, scene innovation, and employment support on the premise of complying with relevant national regulations. B[Guangdong: Cultivate the growth pole of science fiction industry Building a Science Fiction Industry Cluster] On September 23, the Guangdong Provincial People's Government issued the "Guangdong Provincial National Science Literacy Action Plan Outline Implementation Plan (2026-2030)", which proposed to strengthen policy support for the development of the "Science Popularization +" industry and strengthen We will promote cross-departmental collaboration, improve supporting policy guarantees, and rely on key enterprises for industrial revitalization of the "Hundreds and Thousands of Projects" and the top 500 manufacturing enterprises in Guangdong Province to create a number of new business formats of "science popularization + agriculture", "science popularization + industry", "science popularization + cultural tourism" and "science popularization + service industry". Cultivate the growth pole of the science fiction industry, create a science fiction industry cluster, attract science fiction creation, film and television production, game development and other enterprises to settle in, support the construction of science fiction theme parks, science fiction museums and other carriers, and focus on supporting the research and development of science fiction original works, science fiction film and television animation, and science fiction derivatives. B[The National Press and Publication Administration issued the "15th Five-Year Plan for the Development of the Publishing Industry"] On September 21, the State Press and Publication Administration recently issued the "15th Five-Year Plan for the Development of the Publishing Industry", which clarified the overall requirements, goals and tasks, safeguard measures, etc. for the publishing industry during the "15th Five-Year Plan" period, and described the blueprint and direction path for the development of the publishing industry during the "15th Five-Year Plan" period. The plan proposes that by 2030, the high-quality development of the publishing industry will achieve remarkable results, and the role of publishing in stimulating cultural innovation and creativity across the nation and promoting cultural prosperity and development will become more prominent. The plan adheres to the unity of goal orientation and problem orientation, and focuses on doing a good job in theme publishing, continuing to expand high-quality publishing supply, deepening national reading work, accelerating the in-depth integrated development of publishing, promoting systemic changes in the newspaper industry, promoting innovative development in the printing and distribution industry, strengthening international publishing communication, and building high-quality publishing. In 8 aspects, including the level of publishing talent team, it puts forward the key tasks that need to be promoted during the "15th Five-Year Plan" period, and lists 8 columns and 33 major engineering projects, covering the entire publishing chain and various fields such as content production, reading promotion, industry upgrading, international communication, and talent team. B[The "15th Five-Year Plan for Cultural Industry Development" is issued: Encourage the international operation of cultural enterprises] On September 18, the Ministry of Culture and Tourism issued the "15th Five-Year Plan for Cultural Industry Development", which pointed out that the trade of cultural products should be optimized and upgraded, vigorously develop cultural service trade, innovate and develop digital cultural trade, and increase the proportion of high value-added cultural products and services in foreign cultural trade. Encourage cultural enterprises to operate internationally, support enterprises to improve brand building, product production, and overseas sales channels, and launch more products that meet the needs of the international market and have cultural connotations. Consolidate the overseas competitive advantages in the field of digital culture, tap the export potential of performing arts, animation, creative design, national trend cultural and creative fields, etc., and increase the added value of exports of arts and crafts, stage equipment, games and entertainment equipment and other products. Promote the combination of "going out" and "bringing in" and support the introduction of excellent foreign cultural products and services. B[The “Fifteenth Five-Year Plan for the Development of Cultural Industry” was issued: Cultivate patient capital in the cultural field and expand long-term investment] On September 18, the Ministry of Culture and Tourism issued the “Fifteenth Five-Year Plan for the Development of the Cultural Industry”, which pointed out that the implementation of major cultural industry project-driven strategies will support various localities to focus on business improvement, consumption promotion, cultural and tourism integration, etc., optimize investment directions and structures, and build high-quality cultural industry projects with a leading role. We will coordinate the optimization of increments and revitalize existing stocks, strengthen scientific demonstration of project construction, standardize project construction management, and prevent idle waste. Improve project planning, construction, and operation levels. Coordinate and make good use of various government investment tools, give full play to the role of government investment funds, and encourage social capital to invest in cultural industries. Support private enterprises to participate in the construction of cultural industry projects and enhance market investment vitality and growth momentum. Cultivate patient capital in the cultural field and expand long-term investment. B[The “Fifteenth Five-Year Plan for Cultural Industry Development” is issued: The scale, overall strength and comprehensive benefits of the cultural industry will jump by 2030] On September 18, the Ministry of Culture and Tourism issued the “Fifteenth Five-Year Plan for Cultural Industry Development”, which pointed out that by 2030, the added value of cultural and related industries will account for a steady increase in the proportion of GDP, the industrial scale, overall strength and comprehensive benefits will jump, and the high-quality development of the cultural industry will achieve remarkable results. The cultural industry system has become more complete, industrial innovation capabilities have been significantly enhanced, the supply of high-quality cultural products has become more abundant, the cultural market has become more prosperous, cultural consumption has become more active, the international competitiveness of the cultural industry has steadily improved, the pillar status of the cultural industry has been more consolidated, and its role in promoting economic and social development and the all-round development of people has become more prominent. B[SARFT: Plans to launch about 100 excellent TV series and online dramas during the "15th Five-Year Plan"] On September 17, the State Council Information Office held a press conference to introduce the situation of accelerating the high-quality development of radio, television and online audio-visual during the "15th Five-Year Plan" period. Feng Shengyong, director of the TV Drama Department of the State Administration of Radio and Television, introduced at the meeting that TV dramas, as a form of literature and art popular with the people, are the "ballast stone" for high-quality creations, the "load-bearing wall" of audio-visual literature and art, and the "big meal" that meets the people's spiritual and cultural needs. During the "15th Five-Year Plan" period, the State Administration of Radio, Film and Television will launch about 100 excellent TV series and online series in accordance with the requirements of "finding the right topics, telling good stories, and producing high-quality films." B[Beijing Fengtai releases new policy for the cultural industry, focusing on six major directions including digital publishing innovation] On September 12, the "AI Light and Shadow Season·Invest in the Future - Artificial Intelligence Empowers the New Ecosystem of the Audiovisual Industry" 2026 Audiovisual Industry Investment and Development Conference was held in Fengtai District, Beijing. The conference released "Several Measures to Promote the High-Quality Development of the Cultural Industry in Fengtai District", closely following the upstream and downstream of the cultural industry, taking upstream content creation, midstream scene application, downstream IP derivation and overseas expansion as the axis, focusing on the six major directions of improving the quality of cultural enterprises, digital publishing innovation, micro-short drama industry agglomeration, construction of performing arts consumption scenes, IP development and operation, and cultural enterprises "going out", launching 12 precise support measures, with a single support fund of up to 3 million yuan. (Reporter Guo Songqiao) B[Partial changes in the film, television, and media sectors; Zhongshi Media rose by the daily limit] On September 11, there were partial changes in the film, television, and media sectors during the session, with Zhongshi Media rising by the daily limit. Previously, Fengyu had set its daily limit, and Palm Reading Technology, Guangdong Media, CITIC Publishing, Inner Mongolia Xinhua, and Mango Super Media were among the top gainers.
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