Abstract:
Regardless of whether Apple has publicly admitted that the iPhone Duo has relaxed product factory standards in order to catch up with the market delivery schedule, the recent outbreak of internal screen breakage problems with this new product has become so frequent that the official has to come forward to formally pay attention to it.
It is reported that Apple has issued special operating guidelines to all Apple Stores and third-party authorized service providers across the country this week, requiring that after the stores receive reports of iPhone Duo internal screen cracking problems from users, technicians must conduct inspections and verifications in accordance with unified standardized procedures. After confirming the fault, they must repair the user according to standard after-sales procedures or directly replace the device with a new one.
In this internal guidance, Apple still followed the previous public statement, emphasizing that only a very small number of iPhone Duo devices currently have internal screen cracking problems, and it has not spread widely.
Apple’s previous public response to this issue stated that the feedback from the first batch of users on iPhone Duo was generally very good. Developers are also rapidly updating various applications to adapt to the unique new form of this product, which has brought many dazzling results.
They noticed that a small number of iPhone Duo devices do have internal screen failures. If users encounter iPhone Duo screen-related failures, they can directly contact Apple’s official customer service, AppleCare, to apply for a free replacement.
Industry insiders believe that Apple’s behavior of quietly issuing special operating instructions to all downstream channels is very representative, indicating that the actual scope of the iPhone Duo’s internal screen cracking has most likely exceeded Apple’s initial expectations. Otherwise, there would be no need to issue standardized operating procedures to all after-sales outlets across the country and require everyone to implement them in a unified manner
.Apple officials have made it clear that there are currently no plans to recall the entire iPhone Duo due to internal screen failures. As of now, it has not released an exclusive maintenance plan for the public on its official website for this issue.
As Apple’s first test product for a new wide-screen format, this internal screen failure incident essentially exposed the fact that a new format product launched during a rush period is prone to large-scale pitfalls at the supply chain quality control level. If Apple continues to delay coming up with a more sincere and comprehensive guarantee plan, subsequent concentrated outbreaks of quality problems are likely to directly overdraw users’ trust in Apple’s innovative products.
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