Abstract:
Apple's audio brand Beats is about to launch another cross-border cooperation, and this time the partner is the world-renowned entertainment IP "Pokémon". On October 12, local time, Beats released a warm-up video through social platforms, previewing the upcoming launch of joint products between the two parties.
In this short promotional video, Beats launched the slogan "It's time to capture something new." A product that appears to be a Beats Pill portable speaker appears in the picture, but the overall appearance is surrounded by strong light, and only part of the color matching and outline details can be vaguely seen.
Judging from the information revealed in the video, a pattern element similar to an electric spark appears on the front grille area of the speaker, which has also led to speculation that the product design may incorporate Pikachu, the most representative electric character in "Pokémon". In addition, the promotional video also adds cartoon-style flash, fire and electric current special effects. These visual elements are very similar to the performance style of characters in the "Pokémon" series of games and animations when they perform skills.
At the end of the video, the brand logos of Beats and Pokémon are also displayed, further confirming that the two parties are launching an official cooperation. However, the two companies have not yet announced specific information such as the official appearance, price, and launch time of the joint product.
Beats has long been keen on launching cross-border cooperation products. Previously, the brand has launched special edition products with many designers, celebrities and well-known brands, including cooperation projects with Korean pop music singer Jennie and sports brand Nike.
As the most likely basic product of this joint brand, the current Beats Pill will launch an updated version in 2024. The product received high ratings in professional reviews at the time and attracted attention due to its excellent sound quality and battery life. The official price is US$149.99. Although the body weight is slightly higher than some competing products, the overall use experience is still recognized.
With the official launch of the warm-up event, it is expected that Beats will announce complete information about this Pokémon co-branded speaker in the near future. If the relevant speculations are true, this product is expected to become another special edition product of the Beats Pill series for fans and collectors.
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