Abstract:
OpenAI is opening the third large-scale monetization curve. The advertising business exceeded the annual revenue threshold of US$1 billion in about 200 days after it went online, further broadening the commercialization space in addition to subscriptions and APIs. According to reports, OpenAI announced on Monday that annual revenue from its ChatGPT advertising business has exceeded US$1 billion.
Currently, ChatGPT advertising has covered more than 40 countries. On the same day, the company announced the opening of self-service advertising to India, Europe, the Middle East and North Africa.
With the rapid growth of advertising business, OpenAI’s revenue structure is further diversified. For OpenAI, which is sprinting towards an IPO, whether advertising can continue to grow and form a stable revenue contribution will become an important observation point for the market to evaluate whether its business model and high valuation can be established.
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