Abstract:
Today, the iPhone 18 Pro series is officially on sale, starting at 9,999 yuan. Users who pre-ordered online can receive the new phone as soon as today, and offline Apple Stores will also start selling it simultaneously. Every year when the new iPhone is released, queuing up at the store is a traditional event, and this year is no exception.
From Sanlitun in Beijing to Wangfujing, from Beijing Convergence to Sam’s Club, from Galaxy Macau to in77 in Hangzhou, Apple Stores in many places have set up barriers early in the morning, and there are long lines at the door.
Sam also joined the first sales camp. There was a specially designated area in the store. The staff wore blue vests to maintain order. The queue of people extended from the digital area to the shelf aisle.
The store is also overcrowded, with those trying to pick up the machine and experience the experience crowded together. The crowds inside can be seen outside the glass curtain wall.
However, the scalper market this year is much calmer than last year. When the iPhone 17 was first sold last year, scalpers increased the price of the most popular orange Pro Max by 1,500 yuan, 1,000 yuan for 512GB, and 1,500 yuan for 1TB. This year's most popular burgundy red, scalpers only increased the price by 500 yuan, which has shrunk by two-thirds.
The situation in Hangzhou Digital City is more direct. China Blue News reporters visited the Hangzhou Yigao Digital City West Store and found that most of the people queuing up at the entrance of the Apple Store were scalpers. Ordinary people who went to the store were out of stock and could only make an appointment. There will be no queues at Cyber City on the day, and the price on the launch day is the current price and may fluctuate at any time.
The shortage is worse than expected. The Zhengzhou Apple Store’s iPhone 18 Pro and Pro Max are currently out of stock, and the estimated delivery time for online orders is not until October. Some netizens reported that many offline stores are almost sold out, and Pro Max is basically out of stock, leaving only the Pro series. This year’s main burgundy red was the first to be sold out.
It should be reminded that if you go to offline stores to pick up the machine today, you must make an appointment in advance. You cannot go to the store to purchase directly without an appointment. Friends who plan to go to the Apple Store are best to confirm the inventory and reservation status first to avoid a wasted trip.
Compared with last year, there are a lot of people queuing up for the first sale this year, but the scalper's price increase has shrunk significantly. Last year the price of orange was 1,500, but this year the burgundy red was only 500 more. Even the topic was "iPhone 18 Pro price has been slashed."
The starting price is 9999, and the basic upgrade is not very big. More and more people feel that it is not worth paying hundreds or even thousands more for a color.
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