Abstract:
OpenAI announced the launch of a beta service called "Businesses in ChatGPT (ChatGPT Enterprise Information)" to provide enterprises with an exclusive business information management platform. This move is seen as a direct challenge to the Google Business Profiles system that Google has established in search and map services over the years. With the number of weekly active users of ChatGPT reaching 1.2 billion, OpenAI is trying to build this huge traffic entrance into a new channel for enterprises to reach potential customers.
According to information released by OpenAI, new features will be introduced into an enterprise management center called "Business Hub". Enterprises can claim and verify their business information on this platform, and manage the information displayed externally. When users query related businesses through ChatGPT conversations, companies can more accurately control how they are presented in AI answers.
After completing the claim and identity verification, the business owner can update a number of core information, including business name, business category, address, business hours, contact information, service content, etc. For retailers, the platform also supports uploading product data sources containing product prices and inventory status, allowing ChatGPT to quote more timely and accurate information when answering consumer questions. Verified business profiles will also receive a blue certification mark to increase credibility and recognition.
OpenAI also announced its integration with Shopify. Eligible Shopify merchants can directly connect to their stores through Business Hub or Shopify backend, simplifying the identity verification process and automatically synchronizing product information to the Shopify Catalog system. This means that merchants do not need to repeatedly maintain multiple data sources to allow ChatGPT to obtain the latest product information.
In addition to the information display function, Business Hub will also provide analysis tools for enterprises. Merchants can view data such as the number of times they are mentioned in ChatGPT, the number of user clicks on the company's official website, and the most commonly discussed topics in conversations that reference content from the company's website, to better assess brand exposure and user interaction.
At the same time, OpenAI also launched a new feature called "Business Agents (Enterprise Intelligent Agents)". With this service, companies can create AI assistants trained based on their own product and policy information to answer customer questions.
When users open the company's homepage, they can directly enter an independent dialogue interface with the company's exclusive AI agent to inquire about product details, compare different products, or learn more about service content. OpenAI stated that companies can also promote these AI agents in the future and use them as target entrances in the ChatGPT advertising system. However, all paid promotion content will be clearly labeled to distinguish it from organic display results.
Currently, "Businesses in ChatGPT" is open for testing to qualified businesses in areas where ChatGPT is available. "Business Agents" is temporarily only open to qualified e-commerce companies and online service companies in the United States.
With the launch of corporate homepages, product catalogs and dedicated AI agents, OpenAI is further expanding from a simple chat assistant platform to business search and customer acquisition. This move not only strengthens ChatGPT's commercialization capabilities, but also means that OpenAI begins to compete more directly with Google in the local business information display and corporate online exposure market.
Comments