Abstract:
Apple officially announced that it will hold its next product launch event at 10 a.m. local time on September 9. The theme of this event is "Surprise and shine". The invitation is designed with a glowing Apple logo and presents the visual effect of sunlight penetrating. It is expected that Apple will launch the iPhone 18 Pro series and the first folding screen iPhone at this event.
According to current news, Apple is expected to release three new iPhones, including iPhone 18 Pro and iPhone 18 Pro. 18 Pro Max, and the first foldable screen model that is rumored to be called iPhone Ultra. Unlike in the past, the standard iPhone is not expected to appear in this fall's launch lineup. According to reports, Apple is adjusting the annual release rhythm of iPhone products. iPhone 18, iPhone 18e and iPhone Air 2 may be launched in the spring of 2027.
iPhone 18 Pro and iPhone 18 Pro Max are expected to continue the general design and screen size of the previous generation products, and the focus of upgrades will shift to display, imaging and connection technology. Rumors show that the two Pro models are expected to be equipped with a variable aperture main camera, a smaller smart island, and Apple’s self-developed C2 cellular network modem. In terms of color matching, the new phone may be available in four options: dark cherry, black, silver and light blue.
The first foldable screen iPhone is expected to be the focus of the entire conference. The device is rumored to use a horizontal book-folding design, with an outer screen size of about 5.3 to 5.5 inches and an unfolded inner screen size of about 7.6 to 7.8 inches. According to sources, it will use a titanium body, an ultra-thin design, and strive to achieve a nearly crease-free display.
In terms of biometric identification solutions, this folding screen iPhone may not use Face ID, but instead use Touch ID integrated in the power button. In the imaging part, the device is expected to be equipped with two front cameras and a rear dual-camera system. In terms of price, it is likely to become Apple's most expensive iPhone to date. Most forecasts believe that its starting price will be about US$1,999, and some reports say that the price of high-end versions may rise to US$2,500.
In addition to the iPhone, Apple is also expected to update the Apple Watch product line at the event, including Apple Watch Series 12 and Apple Watch Ultra 4. It is said that the two watches will not undergo a large-scale appearance redesign, and the upgrade will focus on new processors and health functions. There is currently no sign that the new generation of Apple Watch SE will be released simultaneously.
In terms of audio products, Apple is expected to bring AirPods 5; as for AirPods Pro equipped with visual intelligence functions, it may not be launched until next year at the earliest. Apple also recently released a new generation of Mac mini and Mac Studio, two desktop devices scheduled to be launched on September 22.
This event will also be at an important point in Apple's management transition. John Ternus will take over as Apple CEO on September 1, and Tim Cook will become executive chairman.
Apple will broadcast the conference live through its official website, YouTube and Apple TV apps. The event video is expected to be pre-recorded, and Apple will also invite media to attend Apple Park in Cupertino, California.
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