RTX 5090 returns to US retail channels, but the price soared to more than $6,599, more than three times higher than the official list price

📅 2026-11-15

Abstract:

Newegg, an American e-commerce platform, recently replenished some NVIDIA GeForce RTX 5090 graphics card inventory, but consumers soon discovered that being able to buy it in stock does not mean that prices have returned to normal. The price of the RTX 5090 products on the shelves this time is still at a very high level, far exceeding the official recommended retail price.

According to the information currently released by Newegg, among the RTX 5090 graphics cards sold directly by the platform, the lowest price is the Gigabyte AORUS RTX 5090 Xtreme Waterforce, priced at US$6,599.99. Compared with the official suggested retail price of US$1,999 set by NVIDIA for the RTX 5090, it is approximately 3.3 times higher.

This replenishment involves multiple brand models such as ASUS, Gigabyte and MSI, and they are all Newegg's own products, not sold by third-party market sellers. Among them, the Gigabyte AORUS Master ICE version is priced at US$6759.99; the price of MSI Gaming Trio OC, Ventus 3X OC and Suprim Liquid SOC models is uniformly priced at US$6999.99.

In addition, ASUS ROG Astral RTX 5090 OC once appeared on the Newegg platform at a price of $6249.99, but it was quickly sold out. The price of the same product that can still be seen has risen to US$9,490.

While these prices are eye-popping, they are actually down from just a few weeks ago. In October this year, TechSpot conducted a survey of the US market and found that the lowest spot price of the RTX 5090 available at that time was about US$9,400, and many models even remained above US$11,000 for a long time.

Market analysts believe that the continued out-of-control price of RTX 5090 is closely related to tight supply. In early October this year, a source claimed that NVIDIA had reduced or even stopped allocating GB202 cores to the RTX 5090 product line, and instead prioritized meeting the needs of RTX PRO professional workstation graphics cards. Subsequently, Micro Center, a well-known American retailer, was also found to have removed the RTX 5090 from its product catalog, triggering speculation that this model may be discontinued.

In the face of market rumors, NVIDIA has publicly denied the statement that RTX 5090 has been discontinued, but at the same time admitted that the supply of this product is indeed very tight. Since then, an unnamed partner manufacturer has revealed that it is currently difficult to order the GB202 graphics core and GDDR7 video memory combination in the past, which further intensifies the outside world's concerns about supply chain pressure.

It is unclear how much RTX 5090 inventory Newegg has obtained this time, nor how long these products can maintain sales. At the same time, there is news that some graphics card partners in the Chinese market have planned to increase the price of RTX 50 series graphics cards again this month, which means that the global market may not see a significant price drop in the short term.

Industry observers believe that although the RTX 5090 has reappeared in retail channels, the current price is still unacceptable to the vast majority of gamers. In comparison, the price of the RTX 5080 is only a fraction of the RTX 5090, making it more realistic for ordinary consumers.

As inventory continues to fluctuate and market supply continues to change, the spot quantity and selling price of RTX 5090 may still be adjusted at any time in the future. However, judging from the current situation, the global flagship consumer graphics card market is still in short supply, and the high prices may not be able to return to a level close to the official pricing in the short term.

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