Abstract:
Recently, according to data from Maoyan Professional Edition
, the cumulative box office of the domestic animated film "Niu Lai" has exceeded 63 million yuan since its release on August 5, making it a "dark horse" that has attracted much attention this summer.
"Niu Lai" is a domestically produced three-dimensional animation film produced independently with a low cost, jointly completed by director Xin Yumeng and his mother Sun Lifang. The film has no external investment, and the production cycle lasts about 5 years. It mainly relies on home computers and free software for production, and is completed frame by frame by hand. It was released for more than a month and created a box office miracle. If the mother and son had ordinary economic conditions, the income would be enough to significantly improve their lives.
Previously, some mainstream media and industry comments pointed out that the film's too rough production level has touched the quality bottom line of theatrical animation.
If you can get a lot of box office just by hunting for novelties and playing tricks, it may lead to the bad direction of "bad money drives out good money" in the industry.
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