In China, Tesla's halo has faded and Tesla's sales have declined, ending the era of making money alone. Sales are also the first to feel the pressure of competition. According to the report, a Tesla salesperson in Beijing revealed to the media that the assessment standard for stores in Beijing is to sell at least one car per day, and about 30 vehicles need to be sold in a month.
But in fact, it is already difficult for many sales in the store to sell 3 to 4 vehicles in a week. It is necessary to continuously follow up on customer dynamics and try to persuade them to get as close as possible to the completion target.
Due to the pressure of assessment, many Tesla sales have given up their mid-week weekends.Changed to working seven days a week, "working from 9 a.m. to 10 p.m. every day, with an average day length of nearly 13 hours."
A salesperson who has decided to leave Tesla said, "Gone are the days when there was no need to introduce products to users and orders were 'automatically' delivered to their doorsteps."
In fact, even though Tesla is not as popular in China as in the United States and Europe, and is now being negatively affected by political factors and Musk's personal situation, its sales are no longer as hot as before.
Tesla's Model 3/Y models sold in the country have not been replaced for many years.Compared with domestically produced new models that are updated every year, or even three new models a year, Tesla's product strength lags behind.
Moreover, for the intelligent cockpit and voice experience that domestic consumers value most now, Tesla is still in the initial stage and has limited development of localized vehicles in China.
In addition, after the launch of Xiaomi SU7, it has taken away the title of Tesla Model 3 as the top-selling high-end pure electric sedan. Now, Xiaomi YU7 is ready to go. If Tesla Model Y cannot hold on to its territory and succeed, Tesla's situation in China may be even worse.
