After officially confirming the release date, Microsoft decided to postpone the price announcement of ROG Xbox Ally to "the next few weeks." This highly anticipated handheld device has already sparked a lot of speculation, with players and tipsters continuing to predict that Xbox is developing a portable system long before it was officially confirmed. Today, although ROG Xbox Ally and ROG Xbox Ally X have confirmed the release time window and specifications, the pricing strategy is still a mystery.
At the opening of Gamescom 2025, Microsoft and Asus jointly announced that two devices will be officially released on October 16, consistent with the previously circulated release window. Starting from August 20, exhibition visitors can experience these two handheld consoles on-site. Although the previously leaked release date is accurate, there are still key unknowns in the ROG Xbox Ally product line.
Representatives of Microsoft and Asus told IGN that both parties need "more time to study and judge the impact of the current macroeconomic environment on pricing." The manufacturer has also decided not to open pre-orders for now, most likely because the final price has not yet been determined. Previous reports have revealed that ROG Xbox Ally pre-orders will be launched on August 20, which is linked to today's release date announcement. It can be seen that Microsoft originally planned to announce the price and start pre-orders simultaneously today, but ultimately decided to postpone it due to the uncertainty of the economic environment.
According to leaked information, ROG Xbox Ally X is priced at 899 euros, and ROG Xbox Ally is priced at 599 euros, equivalent to approximately US$1,050 and US$700 respectively in US dollars. But the accuracy of these numbers is in question as manufacturers decide to reassess the macroeconomic impact on pricing.
When it officially announced the release date, Microsoft promised to reveal pre-order and pricing details "in the coming weeks."