On November 5, the operating dynamics of Sony’s mobile phone business in China changed again today. According to feedback from IT House users,The official WeChat public account of "Sony Xperia" has entered the independent cancellation process, the page prompts "The function cannot be used." Clicking on the homepage of its public account directly displays "This account has been automatically logged out and has stopped being used", and all historical tweets have been cleared and cannot be viewed. The service account cannot be searched in WeChat.
At present, although the official Weibo status of Sony Xperia is normal, itsThe content update has also stayed on March 8 this year., has not released new information in months.
In response to the earlier rumors of "exiting the mobile phone business from China", Sony China responded in March last year, saying,Business in China, including mobile phone business, "is operating steadily", and called China “one of the most important overseas markets.” Nowadays, the active cancellation of major publicity channels has triggered a new round of speculation about its Chinese market strategy.
However, while domestic channels are shrinking, Sony's global mobile phone research and development has not stopped. According to technology media The Walkman Blog, Sony is planning two new Android phones - the flagship Xperia 1 VIII and the mid-range Xperia 10VIII, which are expected to be officially released in 2026.
Report analysis pointed out that the newly exposed PM-153x-BV model is expected to correspond to the mid-range main Xperia 10VIII. This move is seen as a continuation of Sony's product line strategy. Previously, Sony had confirmed the termination of the Xperia 5 series because the product line was considered "redundant" due to shrinking market demand. In contrast, retaining and updating the Xperia 10 series is considered a more reasonable market layout.