According to news on September 19, exactly 10 days have passed since Li Jiaqi's "79 yuan eyebrow pencil" incident. Huaxizi officials finally came forward and issued a letter of apology. They said: Thank you for your continued attention and support to Huaxizi. I'm sorry that we are late. I have some heartfelt words to say to you.
The following is the content of the apology letter:
Thank you for your attention to Hua Xizi. I sincerely apologize to everyone. In the past week, Huaxizi has received great attention from the entire Internet. We are frightened and at a loss. The brand has not spoken out before. During this time,We continue to absorb everyone’s criticisms, opinions and suggestions.
I'm very sorry for occupying too many public resources. Thank you for your encouragement. We have fully recorded the relevant opinions, and the team is also comparing, revising and improving, adhering to the original intention, to bring better products and provide better services to everyone.
This large-scale attention and discussion is a valuable opportunity for us to listen to the real voices of different consumers. It is also a starting point for the team to self-examine and start over. Whether you are a partner who has used our products or has never understood our products, thank you very much for your attention.
Hua Xizi was founded in Hangzhou and got acquainted with Xizi Lake. It takes Hua as its surname and Xizi as its name. The R&D center, production factory, tax payment, etc. are all in China. It is an authentic Chinese brand. "Promote the beauty of the East and create a century-old national makeup", this is Huaxizi's brand vision. Domestic products have continued to develop to this day. As a young Chinese cosmetics brand, Huaxizi hopes to tell Chinese stories with everyone and inherit the beauty of the East.
Just a few words, no reply. In the future, we will continue to share with you what the brand is doing, so that everyone can understand Huaxizi in more ways. Keep your feet on the ground and make steady progress; let a hundred flowers bloom and make domestic products stronger.
A brief review of the event:
When Li Jiaqi was selling a 79 yuan "Hua Xizi" eyebrow pencil, some netizens in the live broadcast room complained that it was too expensive, so he directly replied to the netizens, "Why is it so expensive?Sometimes I look for my own reasons, whether my salary has been increased over the years or whether I have worked hard.".
This sentence aroused dissatisfaction among netizens and consumers. Some people believe that Li Jiaqi's success is because there are many ordinary people supporting him. But now he is turning against these people, which is chilling. Therefore, there has been a wave of boycotts of his products.
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