After adhering to the "low-price promotion + digital distribution" strategy for a long time, Capcom finally reaped the rewards. The PC platform has now become the company's largest source of sales for three consecutive years. According to the latest financial report, Capcom sold more than 59 million copies of games in FY25, including 32.17 million copies on the PC platform and 22.76 million copies on the console platform, with a gap of nearly 10 million copies.
The trends over the past three years are also very clear:
FY23: PC sales were 21.6 million, accounting for 52% of total sales
FY24: PC sales were 28.21 million, accounting for 60% of total sales
FY25: PC sales were 32.17 million, accounting for 58% of total sales
The most exaggerated aspect of FY25 is the overall sales volume. Capcom sold more than 59 million copies of its games throughout the year, 5 million more than its original goal.
Capcom has been able to do this largely due to its extremely aggressive digital promotion strategy.
Capcom often pushes old games to ultra-low prices of US$5 and US$10, repeatedly boosting sales through PC stores such as Steam. This approach is especially effective for price-sensitive players and new PC users, because when many people first enter the PC platform, their game inventory is not abundant and they are more likely to be attracted by low-priced masterpieces.
This also illustrates several very clear business trends for Capcom today:
Digital sales have become the cornerstone of the company’s sales model
Capcom can quickly adjust prices
The PC market is becoming a more important growth platform than traditional consoles
Long-selling works are more important than "first-time hits"
In March of this year, Capcom CEO Kenzo Tsujimoto even said directly: "I think PC will further establish its position as the world's leading gaming platform and increase the value of the entire PC market."
This actually reflects the changes in the entire Japanese game industry in recent years. In the past, many Japanese manufacturers paid more attention to consoles, but now more and more companies are beginning to regard Steam and PC as their core growth points. Companies such as Sega, SE, and Koei are now significantly strengthening their PC layout.
Capcom may be the most successful among them.
