Today, BrandFinance, an internationally renowned third-party brand value assessment consultancy, released the top 500 most valuable global brands in 2024.Apple ranks first in the world with US$516.6 billion (approximately 3,718.2 billion yuan).The agency said that Apple has achieved excellent brand value growth this year,Brand value surged by US$219 billion (74%) to US$516.6 billion.To regain the title of the world's most valuable brand with an absolute advantage.
Although iPhone sales have basically leveled off, its strategy of finding new markets, expanding its ecosystem, and encouraging people to switch to higher-value iPhones has been very effective.
Apple also maintained its position in the top smartphone market with a 71% market share.
According to the latest report released by market research firm IDC,In 2023, Apple will surpass Samsung for the first time in history and become the number one in the global smartphone market.Occupying 20.1% of the global market share.
At the same time, Apple is the only manufacturer among the top three that achieves positive growth every year.
It is worth mentioning that on January 15, Apple’s official website saw a rare major price reduction. The Chinese official website launched a limited-time “New Year Offer” event, in which all models of the latest iPhone 15 series were reduced in price by up to 500 yuan.