Today, Luckin Coffee officially announced,It will co-brand with Moutai again and launch new products on January 22.At present, Ruixing official has not announced the specific details of this joint new product, and those who are interested can continue to pay attention. Previously, Luckin Coffee teamed up with Kweichow Moutai to launch the “Sauce Sauce Latte”, which became an instant hit on WeChat Moments and so on.On the first day after the product was launched, sales exceeded 5.42 million cups and sales exceeded 100 million yuan.
Originally this was just a marketing event, and the plan was to supply it in limited quantities. However, because it was so popular, Moutai officials stated that the sauce latte would become a permanent product and be launched for a long time.
So after the sauce latte exploded,Luckin also chose to co-brand with Moutai again to launch new products.
It is understood that the sauce latte uses white wine flavored thick milk, containing 53 degrees Kweichow Moutai, with an alcohol content of less than 0.5%. The thick milk is produced by Ningxia Cezanne Dairy.
As for whether Maotai is really added to the ingredients, Yan Jianguo, chairman of Cezanne Dairy, said that during the production process of thick milk, the Maotai distillery escorted Maotai worth 30 million yuan and sent people to watch the bottles and add them to the raw materials.Finally, the bottles were transported away collectively, which was very strict.