Today, Luckin Coffee and Kweichow Moutai’s new joint product “Year of the Dragon Sauce Chocolate” is officially on sale.The official mini program shows that the price is 38 yuan a cup, but the actual price is only 18 yuan.The product details page shows that the main raw materials of this new product include pure milk, liquor-flavored thick milk (prepared milk-containing beverage), and fragrant cocoa-flavored solid beverage.
Officials said “each cup contains Kweichow Moutai.”
Previously, Luckin Coffee teamed up with Kweichow Moutai to launch the "Maotai Latte". On the first day of its launch, the sales volume of the single product exceeded 5.42 million cups and sales exceeded 100 million yuan.
It was originally just a marketing event, and the plan was to supply it in limited quantities. However, because it was so popular, Moutai officials stated that the sauce latte would become a permanent product and be launched for a long time.
So after the Maotai-flavored latte became popular, Luckin also chose to co-brand with Moutai again to launch a new product "Year of the Dragon Maotai-flavored Chocolate".We want to create a traffic myth again, but whether we can succeed still needs to be tested by the market.
Would you buy a cup of "Year of the Dragon Sauce Chocolate" for 18 yuan?