Abstract:
It can be said that AMD's current performance in the desktop gaming GPU market is quite good. Although there is no flagship RDNA 4 GPU yet, and some of AMD's pricing strategies are quite controversial. AMD's performance has been so good that its Radeon GPU sales on Amazon have surpassed those of GeForce graphics cards for the first time.
Tech Epiphany is a company that collects Amazon CPU and GPU sales data. According to a report posted on social media, AMD "has surpassed Nvidia in GPU sales on Amazon in the United States for the first time." The overall condition of the DIY gaming PC market remains poor, so total GPU sales have declined. However, overall revenue has "soared" as the price of the GPU itself has increased significantly.
Today, AMD's success is largely due to a few key reasons.
First of all, Nvidia seems to have lost interest in the consumer GPU market. The company has reportedly discontinued the RTX 5090 and RTX 5080 to get a head start before the AI market collapses. In addition, Nvidia's GPU production appears to be decreasing, causing desktop graphics card prices to rise significantly.
For example, the RTX 5060 Ti 16 GB graphics card was released in April 2025 and sold for $429 at the time, but it currently retails for more than $700 on Amazon. The situation is similar for RTX 5060, RTX 5070 and RTX 5070 Ti.
Although the price of AMD Radeon graphics cards has also increased, the situation has improved significantly. For example, the RX 9070 XT, a direct competitor to the RTX 5070 Ti, starts at just $920, while most RTX 5070 Ti models retail for over $1,700 on Amazon.
We hope that things will improve in the consumer GPU market next year, as the expected slowdown in the AI market will force AMD and Nvidia to refocus on the neglected DIY market.
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