Abstract:
Hardware Unboxed analyzed the graphics card retail market in ten countries and said that graphics card prices have increased for the third consecutive month. According to its statistical caliber, the average price in October increased by another 10% month-on-month, and after including GeForce RTX 5090, it was 11%; combined with a 15% increase in August and a 7% increase in September, the cumulative increase in three months was approximately 35%.

This statistics covers markets such as the United States, Germany, the United Kingdom, Canada, Australia, and Poland. It uses the lowest price among the actual models in stock, not the average price of all models from partner manufacturers, so it is closer to the entry-level price at which consumers can buy graphics cards today.
RTX 5090 was the tracked model with the largest increase in October, with an average increase of 32% across the ten countries. Its lowest spot price in the United States rose from US$6,890 to US$9,400, and the price in Germany rose from 5,640 euros to 8,000 euros. The average price of RTX 5080 increased by 22%. The lowest price in the United States rose from US$1,580 to US$2,200, and in Germany it rose to €2,100. The increases in the two places were 39% and 40% respectively. Some retailers also experienced supply constraints.
AMD and Intel graphics cards have also increased in price. The global average price of the 16GB version of Radeon RX 9060 XT increased by 17%, Radeon RX 9070 and Radeon RX 9070 XT both increased by 12%, and Intel Arc B580 increased by approximately 10%. According to the analysis, even if the RTX 5090 is excluded, the current average price is still 44% higher than the recommended selling price after adjusting for exchange rates and local taxes, and there are no obvious signs of improvement in the short term.
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