Abstract:
Apple’s new touchscreen MacBook Pro, released on October 28, starts at US$2,899 for the 14-inch model and US$3,399 for the 16-inch model; but if all hardware options are selected to the highest level, the price of the whole machine will be far more than US$14,000.
Specifically, the starting configurations and U.S. market pricing of each gear are as follows: the 14-inch M5 Pro model is priced at US$2,899, equipped with a 15-core CPU, 16-core graphics processor, 24GB unified memory, and 1TB SSD, which was previously US$2,499; the 16-inch M5 Pro model is priced at US$3,399, equipped with an 18-core CPU, 20-core graphics processor, 24GB unified memory, and 1TB SSD, which was previously US$2,999; 14-inch M5 The Max model is priced at $4,499, equipped with an 18-core CPU, 32-core graphics processor, 36GB of unified memory, and a 2TB solid-state drive, compared with $4,099 previously; the 16-inch M5 Max model is priced at $4,799, equipped with an 18-core CPU, 32-core graphics processor, 36GB of unified memory, and a 2TB solid-state drive, previously priced at $4,399.
This $400 premium is roughly equivalent to a price increase of approximately 16% for the entry-level 14-inch M5 Pro configuration and approximately 13% for the 16-inch counterpart; the price increases for the M5 Max model are approximately 10% and 9% respectively. The report pointed out that this comparison benchmark is the price of the previous generation non-touch screen model before today's launch, not the lower price when they were first launched before Apple's multiple rounds of price increases.
At the other end of the price range, Apple's custom configurator allows prices to climb to $14,249 for the 14-inch touchscreen MacBook Pro and $14,549 for the 16-inch model. Both top models are equipped with the highest specification M5 Max chip, equipped with an 18-core central processor and a 40-core graphics processor, 128GB unified memory, 16TB solid-state drive and nano-textured glass.
In the customization process, storage is a major factor driving up prices. Taking the highest-end M5 Max configuration as an example, upgrading the standard 2TB solid-state drive to 4TB costs an additional US$1,000, upgrading to 8TB costs US$3,000, and the new 16TB option costs US$7,000. Upgrading unified memory from 48GB to 128GB costs an additional $2,000, and nano-texture glass costs $150.
For comparison, the previous-generation 16-inch MacBook Pro had a maximum price of $10,149 when equipped with 128GB of memory, an 8TB solid-state drive and nano-textured glass. The new model’s top price of $14,549 is $4,400 higher, an increase of about 43%. However, in this comparison, the new model has twice the storage capacity of the previous generation. If configured with the same 8TB capacity, the new 16-inch model will cost $10,549, a price increase of $400.
The new touchscreen MacBook Pro is now available for pre-order and will be officially released on Friday, November 6.
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