Abstract:
Microsoft Xbox head Asha Sharma said at an internal meeting that Xbox plans to increase investment in different applications on the PC, including Blizzard Battle.net, and simplify the process for developers to cooperate with Xbox. She believes that Xbox has been too focused on a single PC application in the past and has not yet made full use of the users reached by other platforms.
Sharma specifically mentioned that the user retention performance of Battle.net is close to that of Steam, but Microsoft has not invested enough in this platform before. Xbox will next provide more support for Battle.net, involving its own games and selected third-party games. "The Witcher 3: Wild Hunt" has become the first third-party game accepted by Battle.net, and the platform also has some Xbox titles before.
In addition to Battle.net, Sharma said that as long as other PC applications can reach different groups of people, Xbox will continue to invest. She also mentioned Windows apps and collaborations with device manufacturers this fall.
The developer process is also the focus of this adjustment. Sharma admitted that working with Xbox is still difficult. The team is simplifying the target platform, adjusting the Partner Center, and cleaning up the interface to improve its machine readability. We hope that it will be easier for developers to view the performance of their works and use related business tools. Foreign media WindowsCentral believes that the current process may bring waiting and uncertainty.
Xbox head Asha Sharma talked about Windows business goals at a recent internal meeting. She said that there are one billion Windows computers, and Xbox hopes to serve its users on these devices. In order to reach different groups of players, the company plans to continue investing in different PC applications.
Sharma took Blizzard Battle.net as an example, saying that it has a stable user base and its user retention performance is close to that of Steam. She also mentioned the status of the Microsoft Store in China and the work of Xbox pre-installation and promotion through device manufacturers.
When talking about pre-installation, Sharma said that "World of Warcraft" has achieved good results and conversions, but did not provide specific data for comparison. The billion units she mentioned refers to the scale of Windows devices, not the number of existing Xbox users or the announced target for new users.
In terms of developer cooperation, Sharma admitted that it is not easy for external teams to work with Xbox at the moment. She proposed simplifying the goals, adjusting the Partner Center, and cleaning up and improving related interfaces.
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